2026 Rolex 24 at Daytona broke every kind of audience record

All I can say is, I believe them. I have been to some crowded things — including last year’s Rolex 24 — and this was more crowded. IMSA reports 180,000 people attended, and 1.1 million people watched on TV, which is what NASCAR and F1 typically get. That is huge. Hooray for sports car racing.