413,793 KitKat bars shaped like Formula 1 cars have been stolen in transit

Formula 1 remains as Formula 1 as ever before, and I will never hesitate to report on that. A shipment of 12 “tonnes” (whatever those are) of The Official Chocolate Bar of Formula 1® — F1-car-shaped KitKat bars — was intercepted somewhere between Italy and Poland and has apparently been stolen.

Honestly, this probably accomplishes the brand objectives of this partnership better than selling the chocolate ever possibly could, and the PR statements are all too knowing about it. Maybe it was staged.