Apple and Netflix struck a surprising deal over Drive to Survive

Given that Netflix is literally the reason Formula 1 is popular in the United States, I did wonder how the move to Apple TV for U.S. race broadcasts would affect Drive to Survive. I did not expect that it would result in the show also streaming on Apple TV, and let’s be real, that is an epic win for Apple. I am quite sure that Apple dropped a bag of money that blotted out the sun in front of Netflix HQ for it, but the other terms of the deal reveal how it went. Netflix asked to stream a live race in the U.S. time zone in exchange, and they got… the Canadian Grand Prix. That’s not to denigrate that race — love that race — but it has a little bit of a logistical hiccup for U.S. race fans.

Apple: “We’ll give you 💰 to let us show Drive to Survive”

Netflix: “Okay, but you have to give us a live race that’s during the day”

Apple: “K you can have the one that conflicts with the Indy 500”

Netflix: “N… no! We want a good one!”

Apple: “K bye”

Netflix: “OKAY FINE”

— Jon 🛞 (@jon.turningfortune.com) February 26, 2026 at 2:43 PM