Cadillac F1 is checking all the launch boxes

I figure people were right to doubt that the Cadillac F1 program would be able to enter its first season with its act together, given how that typically went even in eras of dramatically less technical and logistical complexity. But I’m starting to feel like that traditionalist view also misses how much higher the level of professionalism is now in F1 as an industry. Cadillac has seemingly done everything on time, and the GM power unit program coming online in 2029 is reportedly ahead of schedule, if you can believe that.

Cadillac F1 is fully launched now, having announced itself and its car livery to the American public during the Super Bowl last night. The ad is fantastic, keeping to the Apollo Progam theme team principal Graeme Lowdon has talked about a lot over the past year. The livery, putting my fears to rest, is very cool, too, although at least from Bahrain track photos it looks like the highly Cadillac-vibed chrome details in the ad were a lie.

The launch of the ad itself might get a little scuffed up by a lawsuit from Hollywood director Michael Bay, who claims Cadillac stole his ideas for the ad, but TWG doesn’t seem afraid of sprinkling a little money on such problems.