Cadillac F1 hires Marc Hynes as Chief Racing Officer

With Bahrain testing already underway, Cadillac has hired Marc Hynes as Chief Racing Officer, which is a rather hefty title to have on a motor racing team. The job will entail aligning the sporting and technical sides of the team operationally as well as managing the driver program.

Hynes is rather well qualified for this position, having been a competitive open-wheel driver himself before moving behind the scenes to cultivate young, promising drivers such as one Lewis Hamilton.

I think the driver program is one of the most interesting parts of Cadillac F1 to watch. There have been so many attempts at cracking the code of making an American driver successful, and executives running the Cadillac project have not been quiet about having that ambition. Colton Herta is, of course, now explicitly waiting in the wings to be that driver, but his success is hardly guaranteed, and his window of time is small. So where will Cadillac concentrate its driver development efforts? How will it balance its novel marketing objectives with the traditional requirements? Hiring Marc Hynes is an indication that they intend to do it correctly, whether or not that means doing anything differently.