FloRacing is widening its free ad-supported streaming offerings

FloRacing is possibly the only good deal in motorsports streaming, but surely that is a growth strategy that will not last forever. It is big news, therefore, that Flo has bulked up enough to expand into the Free Ad-Supported Streaming Television (FAST) market, which I’m actually beginning to believe might someday break the dam and liberate us from legacy broadcasting models. The FloRacing 24/7 channel — which is already available on the streaming service and is a good option when there’s nothing on live — will now be available on Prime Video and Fubo, i.e. on ways to watch streaming TV that a meaningful number of people already use.

NASCAR has already been an important partner with Flo, with lots of NASCAR Regional racing (including the Whelen Modified Tour) streaming there, and in related news, Flo will now simulcast some big races with NASCAR’s own FAST channel, which is really good, and which is now available right in the NASCAR mobile app in advance of this season. It’s finally almost easy to watch racing!