Ford Racing’s new ad campaign is exclusive to Apple TV

You could argue that this is just Ford reaching a captive audience, since U.S. F1 fans are the obvious target, but I think it’s a pretty interesting signal that Ford Racing is spending gonzo money on narrative-rich ads about their racing programs that won’t be broadcast on television. They must think this Apple TV thing is going to work for Formula 1. And they’re using the opportunity to educate U.S. F1 fans about racing beyond F1, so I’m all in favor.