Genesis Magma Racing adds two development spots for Korean drivers

Michael Shin, 21, and Kyuho Lee, 17, will have Genesis Magma Racing branding on their cars and race suits in FIA Formula 3 and GB3 in 2026. Team principal Cyril Abiteboul says that one of GMR’s explicit aims “has always been to raise the profile of motorsport in South Korea,” which is something I have wondered about. Hyundai is already a force in world-championship-level motorsports; it’s not like the Genesis hypercar program is the first attempt. Why isn’t racing a bigger deal in Korea? Why have the big race events held there so far failed?