IMSA has surpassed NASCAR in YouTube subscribers

It’s no mystery why IMSA has surpassed NASCAR in YouTube subscribers — IMSA streams live racing on YouTube, NASCAR doesn’t — but it is surely remarkable that it is popular enough to have done so.

NASCAR does publish full races on YouTube, and they do so pretty quickly, but that’s not nearly as valuable as live streaming. I don’t know if NASCAR cares about this development, as they both own IMSA and care more about TV revenue, but I sure hope there comes a tipping point where even the racing people still watch on television proves to have value at least as great on YouTube.