Interstate Batteries becomes title sponsor of High Limit Racing

The 410 sprint car scene is a little awkward right now, with World of Outlaws pretending to be all the world needs and High Limit Racing making its incursion with elite racing ownership and an unfathomably better streaming package, and this deal takes things up a notch. To me, Interstate Batteries is one of the most iconic racing sponsors ever, and I always love seeing their livery on a sprint car, usually one driven by Christopher Bell. Apparently they like what they see, because now it’s Interstate Batteries High Limit Racing — they’re sponsoring the whole series.