NASCAR sets Guinness record for world’s loudest billboard in Times Square

NASCAR has followed up its “Hell Yeah” season trailer with a stunt I expect will be underrated as a demonstration that this may be a new NASCAR, but it’s still NASCAR. Things have gotten all professional and shit, and so the people who are crowing about having pulled this off sound like nerdy PR people when they do it. Don’t let that distract from the fact that NASCAR put up a billboard in Times Square with a screaming Cup car motor on it.